ABOUT WILSON

Hello, I am Wilson.

I love brisk colours
and soft fabrics.

Clothes without scratchy labels,
itchy edges or rough textures.

I like clothes that brighten up your day
and in which you can play endlessly.

That feel so good on your skin
you will never want to take them off.

The clothes of Wilson’s Paradise are made with love and care
in Turkey and Tunisia. Not so far away, so better for the environment.

I can have a look myself to see who makes the clothes,
if it’s done properly, if they are nice to each other
and to the environment.

The fabrics are made from the best natural materials,
like bamboo, modal, Supima and Tencel.

Bamboo is not only sustainable it keeps you cool in summer and warm in winter. It also absorbs moisture and is anti-bacterial. And it even has an EU Eco-label.

Modal is another special material. It’s made from cellulose out of sustainable beech wood. Sounds a bit harsh, though feel: really soft.

Supima sounds quite cool and well it’s actually. The name comes from Superior Pima Cotton.
It’s twice as strong as normal cotton and the colours stay beautiful much longer.

The last wonder material is called Tencel. Made from natural wood cellulose out of eucalyptus trees. It can handle moisture well, is soft, strong and prevents bacterial growth.

Wilson’s Paradise is all about making joyful and soft clothes for kids!